Gifting Etiquette: Avoid these Common Faux Pas

Business gifting can be a fantastic way to strengthen relationships, show appreciation, and celebrate milestones. But getting it wrong can turn what’s meant to be a gesture of goodwill into an awkward situation—or worse, a reputational misstep.

Here's how to avoid common business gifting faux pas and make sure your gesture lands the way you intend.

1.     Overly Lavish Gifts

One of the most common mistakes in business gifting is going overboard. A friend once shared how she gifted a long-time client a custom set of engraved golf clubs – only to find out the client couldn’t accept it due to a company policy prohibiting them from accepting gifts over a certain value. Despite her thoughtful intentions, the moment turned awkward. Stick to modest, thoughtful gifts that show appreciation without crossing any boundaries. A good rule of thumb? Keep it simple, tasteful, and within a reasonable budget.

2.     Generic or Thoughtless Gifts

Sending a one-size-fits-all gift might seem easy, but it can feel impersonal. Avoid mass-produced, generic gifts that don’t reflect the recipient’s tastes or your relationship with them. Instead, aim for something personalized or meaningful.

The easiest way to avoid thoughtless gifts is to provide the recipient with options, where they can choose from a curated list the best gift that fits their needs, wants, and personality.

3.     Culturally Insensitive Gifts

What’s appropriate in one culture can be a major blunder in another. For example, gifting clocks in Chinese culture is seen as bad luck because the word for "clock" sounds like "death." Similarly, I once heard about a manager who sent a fine bottle of wine to a colleague in a country where alcohol consumption is frowned upon. Although the recipient appreciated the gesture, they felt uncomfortable receiving it in front of their team, leading to an awkward situation. Do your research on cultural norms before sending gifts to international colleagues or clients to avoid unintentional faux pas.

4.     Forgetting the Timing

Gifting is as much about timing as it is about the gift itself. Avoid sending gifts during sensitive times, like layoffs or downsizing, which could be seen as tone-deaf. Choose a time when the gesture will be appreciated, such as holidays, anniversaries, promotions, or after the close of a successful deal.

When done right, business gifting can build strong professional bonds. Follow these guidelines, and you’ll avoid the common pitfalls while leaving a lasting, positive impression.

Have you ever encountered a gifting faux pas in your professional life? Share your stories in the comments below!